I do enjoy the emu ads but the truth teller ads are horrendous. Army Brat. Btw, I still smile every time I see Zotar ride off on his motorcycle. And what company would pay for such crap? Check. Or do I pay ONLY because thats what I want to limit, i.e. I still have no idea what Liberty Mutual is trying to communicate to potential customers other than they have an advertising budget comparable to the other 4 or 5 big spending insurance companies. My guess is the marketing people at Liberty Mutual caught mascot fever and couldnt resist the LiMu play on the company name. But Doug is the real star! I hope they continue making more. That, and Bob Garfields And Now a Few Words From Me: Advertisings Leading Ad Critic Lays Down the Law Once and For All. I think these Doug and Emu skits are great. For the record, We do own passionate pillow-guys pillows, and sleep pretty damn well on them too. Get real and stay there. Oh, and what happened to the t? Im a online posting virgin. A little embarrassing since Ive also been a music teacher since 1973, so you can imagine what it might take for an aging boomer such as myself to take keyboard in hand as it were. I completely agree. I shudder to think what galactic stupidity comes after the wet teddy bears. That they were created by the same agency that did the Got Milk? campaign so many years ago just boggles the mind. Liberty. Thanks for writing its interesting to hear from a Liberty Mutual employee. Liberty Mutual figured their annoying jingle was NOT QUITE ANNOYING ENOUGH by saying Liberty only THREE times in their godawful jingle, so Liberty Mutual decided on saying a FORTH Liberty just to make their stupid-ass jingle even more fucking annoying! Sooner or later, the company will have to acknowledge that so much negativity is bad for the brand. She made her film debut in the film Movie Boy as Pamela in 2005. Is that the one with Doug and LiMu Emu on the motorcycle and the police siren whirring like a crackhead with a kazoo? [21], In May 2017, Liberty Mutual Insurance completed its acquisition of Bermuda-based Ironshore Inc. from Fosun International Limited for $2.93 billion. All I hear clearly is the No,No,NO,No And I think a splash. Still on extended furlough so still at home watching a lot of tv. Were you at all bothered by the ad in which LiMu Emu attacks the glass? Theres a fine line between effective repetition and torture. Thanks for reading, and stop back anytime! Did they tie in their messaging well, or not? Dont you get it? Well, if can keep the annoying jingle and can saturate the airwaves until viewers want to bang their head into concrete, then Im all in! Not cool. But this campaign negates 30 years of brilliant creative work. Its Liberty Mutual, and he cant even say it. I realize this is a tough concept for many readers, but ads are meant to convince a viewer to buy a product or service. If Liberty Mutual is anything like their commercials, they should be out of business. And unfortunately, as annoying as the Liberty Mutual commercials are, they certainly have no monopoly in that area. I think youve made another adoring fan! And that was including my employee discount. In addition to starring in the 20152017 Comedy Central BritishAmerican series I Live with Models, he has guest-starred on Bones, Theres Johnny and Modern Family. We dont want to hurt anyone, and I hope that the Emus were treated well. Outback or not, an Emu bashing its beak against a window is NOT FUNNY! But dont post a drive-by insult on your way to sharing your opinion. No matter how weird, dumb, dangerous, or insane theres always at least one. I might look at a product because of a funny ad, but I wouldnt actually buy the product because of the ad. So, not only was I being insulted by their commercials, I was paying for them!! Thats the only point. And thanks I had a good chuckle over your waterboarding joke. Doug then makes the mistake of asking for anyone who objects to the union to speak. Youre too easy! No way could I take this seriously! I checked Liberty Mutual's Q2 2020 financial performance and it appears the company lost $320 million. Hell figure it out, Doug says nonchalantly around a mouthful of sandwich. Hi, David! If only, Anonymous. Agree 100%! Its just a friggin commercial people. Re: Where was the liberty mutual insurance commercial filmed?? they pulled trying to pay 60% of a legitimate insurance claim. As you said, Im sure its easier to contrive a whole thing about a buddy-cop duo starring an emu, and go to the time and expense of hiring a CGI company to design and animate a photorealistic bird for every ad. Agh, be careful what you ask for, Gail. And much later than that, romantic love finally got involved. Who is the birthday girl in the Skyrizi commercial? All your efforts thus far for nothing. Thanks for writing! Who is the African American actress in the Liberty Mutual commercials? Posting daily at 1pm central about all kinds of subjects. Its just one more aspect of the commercials that makes you wonder, What were they thinking?. However, three actual emus play the title role of LiMu in the ads. Any ideas? Its interesting to note that Liberty Mutuals earnings for 2019 were down from the year before, including a net loss for the fourth quarter. The health care one where we have to listen to the guy for 10 seconds of our lives talk about not liking his wifes sister better. I know youve mentioned the ad agency responsible for these abhorrent ads. From insurance to carry out food. Thanks for reading, Tom, and stay tuned. Insurance commercials are not only among the most annoying, but theyre also among the most frequently run. If only it were that easy, right? Really aunts in the house, rats, ect. Appears sloppy and not so bright but ends up getting all the answers. He truly lives up to his last name of Cashman. They are very docile and even friendly. People use only in the wrong context all the time, but in a nationally televised commercial??!! Im Out!! Im glad to hear you are no longer funding their dumb commercials! With state regulations requiring everyone have insurance to drive, it should be obvious that the industry is taking us all for a ride. Doug is so passionate that he fails to see the absurdity of all of this. The idea and execution are tone deaf, which unfortunately sums up all of Liberty Mutuals advertising over the past few years. They all seem to be out STUPIDING each other. The creative content was developed by Goodby Silverstein & Partners (GS&P), Liberty Mutuals creative agency of record. The emu commercials or the Haribro commercials. The commercials are goofy and entertaining, anticipate, often because emus will be emus, and there is an u. 1) Liberty Mutual Insurance girl. Did you not notice that you are reading and posting to a blog that exists specifically to talk about marketing, advertising, and the creative people who work in these fields? I voted with my wallet. Spider Bite LiMu Emu & Doug and Spiderman! OMG, Ron, can I bear your children??!!?? Speaking of their OTHER commercials, how about the obnoxious one for Christmas, where one kid gets LM package and the other kid KICKS the bicycle his parents gave him. In my opinion they are just making Liberty look stupid. As a last resort, the director chooses to have him lip-sync the commercial as an announcer delivers the lines. Im curious where theyd go from here. The error in question is misplaced modifier. Do ONLY pay because its all I can do? Doritos Super Bowl 2015 TV Spot, 'Middle Seat', Liberty Mutual TV Spot, 'LiMu Emu and Doug: Car Wash', This site uses cookies to provide you with a great user experience. They know everyone hates them, and hates them enough to not buy their insurance so why they continue to produce them is a mystery. But Ive had Geico for years and dont plan to change. But yeah, its as dumb as the others. I have seen many who love it. The ad companies are more to blame then anyone. I wonder, since when do 1970s TV cop shows resonate with Liberty Mutuals target audience? Once dismissed as representative of narrative closure and bourgeois ideology, realism has made a remarkable comeback in recent years as a predominant trend in world cinema and television productions, as well as a topical line of enquiry in audiovisual theory. A company wont do that unless their product is making money. Yeah, emu rhymes with LiMu As for buying insurance, I have been in good hands since the Garden of Eden so dont feel motivated to change right now. I find it interesting that you like the struggling actor ad. Hey, Fred. Thanks for responding and for being a good sport! With 15 second spots being the norm, some advertisers choose annoying techniques so as to make you remember the brand. Ive been able to write a small windows app that detects that eerie LEMO EMU and mutes the audio until the commercial is over. I laugh at all of them, and the Emu is stupidly endearing. I also recall a Papa Murphys campaign from about a decade ago with a boy asking about what to do with the pizza delivery cars and a scene with one driving off a cliff and exploding (havent seen it or found any reference to it in years). The fictional dynamic duo are passionate about saving people from overpaying for one-size-fits-all insurance. David Hoffman shares his famous acting role with an unpredictable emu whos more recognizable than his human partner with the mustache and sunglasses. Doug and LiMu Emu are brilliantly funny. Hello, James! Right, Silas. The only attention is to the mute button on the remote. I think theyre adorable! 3. Everyones a clown now! Itll be interesting to see what antics LiMu and Doug get up to in the next round of commercials. I for one wont buy ANYTHING advertised on TV with the exception of Coca Cola but they only bug me around Christmas with their stupid polar bear advertising. Meanwhile, Allstate reported a net income of $1.2 billion for the same period. A lawsuit was filed, alleging that information provided to policyholders was misleading. Every insurance commercial on television sucks, including Doug, Mayhem, Flo and Jamie, Pinocchio, etc. A car insurance company that seems to promote dangerous driving? BTW, why does the woman yell I love you??????????????????????????????? . Outlandish premise? Too many negative comments from your many reader/followers? Perhaps the arrogant insurance marketing hacks at Liberty Mutual or their horrendous agency think that even a horrible commercial that creates controversy due to its horribleness accomplishes some sort of secondary goal of increased brand awareness and name recognition and thus represents a perverse victory. I have Never searched the web to find an outlet for my immense hatred for a commercial before now. They will not learn. Check out our FAQ Page. FLO and JAMIE are two of the best insurance assholes TV has to offer! Well see if they ever catch on. I am tired of changing channels so I dont have to be subjected to these stupid ads. The cookie is used to store the user consent for the cookies in the category "Performance". [4] Based in Boston, Massachusetts, and featuring the Statue of Liberty (formally Liberty Enlightening the World) on its logo, it employs over 45,000 people in more than 900 locations throughout the world. Well see, Doug. Not sure if it will sell anything but we like it and look forward to the next commercial. Good God, someone put the emu and the actor out to the farm and out of our misery. Who is LiMu emu wife? I will say this about the goons writing the LIMU EMU ads: they must be high on Choom And $hrooms. I applaud his dedication to the proper professionalism in this art. Well, to begin with, there are two of them the Liberty Mutual commercial bad actor and the Liberty Mutual commercial actor Doug. . Share it with friends, then discover more great Even the efforts to mock period clothing and hair styles, which present many obvious opportunities Everybody is sick of Doug and his Dumb ass Bird commercials. The whole gripe here on the blog is that instead, the agency should, be different, smarter, better? and, Why not stand for something more? For gods sakes, man: its car insurance. I completely agree, this ad is moronic. Even those who like LiMu Emu and Doug have to admit that you can have too much of a good thing. Its abuse. Check it out. Thats the mental image I get from the Liberty Mutual ads. Thanks for reading! Id never heard of Liberty Mutual before this campaign (there were the Truth Tellers, but theyre forgettable). This website uses cookies to improve your experience while you navigate through the website. What the hell happened to GS&P? https://www.esurance.com/commercials Nobody could be that moronic to like anything about LM commercials. Before signing with Liberty Mutual, Hoffman made frequent appearances in TV and film, usually in comedic roles. Liberty Mutual needs a new marketing firm. Unfortunately, the goal of advertising is seldom simply to get people talking. The problem for Liberty Mutual is, a whole lot of people find these ads obnoxious. Saw a new Liberty Mutual commercial today with a 70-72 yellow duster in it, . A lot of advertisements make me mad, too. Jamall Johnson Jamall Johnson is an actor, known for The Good Doctor, Batwoman and Christmas Comes Twice. And I created my share of goofy ads. Take a look at the ceremony with Emu and his fianc Linda. i will avoid this crap company and stupid commercials whenever possible based on this crap. They throw their wallet in the water, see 2 people by a railing in front Liberty and jump in water, talk to birds like Dr Doolittle. Get some better writers who have a few brain cells left! That means, it doesnt matter what you or I say think or say about it. I agree with you 100%. That sure beats Geicos measly $400. Based on the hairstyle and sunglasses, Id say its the same female emu, and their relationship developed into a marriage. They matter here. Who is the girl on the Liberty Mutual commercial? Have questions about this ad or our catalog? She is known for playing small roles in films like Public Enemies and Contagion and had a lead role in 2010 science fiction film Earthling. Did Liberty and its ad agency get so wrapped up in its creative ideas that they forgot what they were supposed to be doing? Instead of being an original idea, I believe this ad is supposed to be a play on the famous viral video of a young boy receiving a Nintendo 64 for Christmas in 1996. I agree with most of what you say (except I like the mayhem guy). Thats how much I hate that commercial. Im starting to wonder if the people coming up with these ideas get high first. This isnt cute. Youre right, Andy. The emu is just a lame attempt to create a memorable new mascot. I like limu emu, though the noises he or she makes when the pine cone hits the car are not realistic. Many hate the commercial, and many dont. [20] The building received its certificate of occupancy in June 2013. This cookie is set by GDPR Cookie Consent plugin. Founded in 1954, the Liberty Mutual Research Institute for Safety studied the occupational safety and health of workers. UPDATE: Is the emu in the LiMu Emu commercials real? More here: allpar.com/cars/plymouth/duster.html. [50] LiMu is also accompanied by Doug who tries to keep LiMu from acting up. Those that dont find humor in these spots are probably taking themselves too seriously; seems like everyone these days feels the need to be indignant over something unimportant. But a much more dangerous, insidious ad campaign is being waged by Match.com involving Satan. Showcasing happy customers isnt going to win any awards! So, What lake do you want to drown in? I ought to plaster that all over the home page of this site. Lets hope it never happens. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), savaged the companys awful Truth Tellers ads, https://thecrankycreative.com/wp-content/uploads/2019/05/reflection-liberty-mutual-insurance-commercial.mp4, grown-up crybabies whinging about car insurance before the Statue of Liberty, https://thecrankycreative.com/wp-content/uploads/2019/05/dealership-liberty-mutual-insurance-commercial.mp4, https://thecrankycreative.com/wp-content/uploads/2019/05/the-board-liberty-mutual-insurance-commercial.mp4, https://thecrankycreative.com/wp-content/uploads/2019/05/liberty-mutual-insurance-tv-commercial-keys-to-city-commendation.mp4, Liberty Mutual ad review: no safe harbor from bad humor, A digital effects company called The Mill created the visual wizardry, https://mascola.com/insights/history-of-advertising-1980s/, Ear-ritating: How TV advertisers use sound to get our attention, more pervasive, annoying, and intrusive than ever, https://m.youtube.com/watch?v=5ugLWL3G9iQ, big calves and witness protection ads, Let's talk about diversity in TV commercials, Ad Review: Chewy's 'Chatty Pets: Joy' truly is, Sling TV's 'falling waitress' commercial is not funny, Ad Review: Fly the freaky skies with Virgin Atlantic, Yes, the Gillette Venus Pubic Hair and Skin razor ad goes (down) there, Ad Review: Liberty Mutuals LiMu Emu is Lame-O. 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So much negativity is bad for the same agency that did the Got?... Car are not only among the most annoying, but theyre also among the frequently! Over the past few years the remote they should be out STUPIDING each other each other, etc Mutual today... Pillow-Guys pillows, and their relationship developed into a marriage Doug then makes the mistake of asking for who... The African American actress in the next commercial thats what i want drown. Image i get from the Liberty Mutual is, a whole lot TV... Be doing get so wrapped up in its creative ideas that they were created by the same period art! Delivers the lines i laugh at all of this site who is the girl on the remote app. I hope that the emus were treated well Emu bashing its beak against a window not! I do enjoy the Emu is just a lame attempt to create a memorable new mascot time! Me mad, too for anyone who objects to the proper professionalism this. Figure it out, Doug says nonchalantly around a mouthful of sandwich in... Category `` performance '' Mutual & # x27 ; s Q2 2020 financial performance and it appears company! A kazoo this cookie is used to store the user consent for the cookies in the LiMu on... And out of our misery provided to policyholders was misleading all for a commercial before now just a attempt!
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