Manu Steijaert What does that mean exactly and how will your customers see this come to life? Home; Categories. AsChief Marketing Officer and CorporateVicePresident of International Operated Markets, John Alves leads the development and execution of marketing strategies for McDonalds sixlargest markets outside of theU.S.(China, UK, France, Germany, Canada and Australia). In those 60 minutes, he reminded us all of the responsibility we have to deliver on McDonalds greater purpose., It was a belief in Mr. Kempczinski that led Heidi Capozzi, Chief People Officer, to join the company in April this year. Executive Vice President and Chief Financial Officer, Executive Vice President, Chief Legal Officer and Corporate Secretary, Executive Vice President and Global Chief Information Officer, Jill McDonald Kevin holds a Bachelor of Business Administration from the University of Michigan and a Master in Business Administration from the Kellogg School of Management at Northwestern University. Maybe there is a lane for our loyal customers that allows them to go through in a faster way. I think the important thing is dont try to stand out. Were building on our strong foundations to ensure we have long-term success. Signup for our newsletter to get notified about our next ride. I think for us, to be honest, we just had to catch up. One thing weve learned during the pandemic is that if we simplify our business and focus on what were great atlike drive-thru and our core menu itemstheres a fantastic benefit for our customers. new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], What are some of your boldest predictions for McDonalds over the next ten years? Ive never forgotten that. What does that mean exactly and how will your customers see this come to life?Customers are seeking brands that reflect their values and the line between the corporate brand and the consumer-facing brand is blurring. As a brand, you want people to discover you. Essentially, its a new cooking procedure in the restaurants that allows us to cook a hotter, juicier burger every time. President and Chief Executive Officer at McDonald's Corporation 1y . We did recognize three or four years ago that delivery was going to be a huge opportunity for us. Leadership McDonald's adjusts to its new leadership New CEO Chris Kempczinski and Chairman Enrique Hernandez held a town hall meeting with employees Wednesday while the new U.S. leader meets with franchisees. I dont think we did enough to embrace how we are a part of culture, Mr. Amid all else thats going on, you recently launched a purpose to feed and foster communities? Michael Hsu, Mr. Kempczinskis former boss at Kraft Foods, now Chairman and CEO of Kimberly-Clark, saw the way in which these character traits, coupled with his deep understanding of consumer behavior, drove strong business performance. Married, with 2 children, Holds an MBA from Harvard Business School and a bachelors degree from Duke University, McDonalds What are your 2021 priorities for staying ahead and nimble? I like the Nuggets with ketchup. Theres the promise of potentially what youre going to learn but theres also the risk of starting all over. Gonda leads a team across corporate and U.S. communications, media relations, crisis communications and brand communications. Chris Kempczinski was enjoying a quiet moment at his home in Chicago last autumn when he received a call from Chair of the Board of McDonalds Corporation, Rick Hernandez. Mr. Ozan reflected on his CEOs approach: From the outset of this pandemic, Chriss priority has been clear-protecting restaurant crew and customers above all else. Marion began her career with the McDonalds system in 1986 at HAVI where she managed transportation and logistics, environmental affairs, packaging R&D and procurement supporting McDonalds. In just four years, he had clearly made a mark. Chief Marketing Office and Corporate Vice President, International Operated Markets, Paul Pomroy Heidi began her career at McDonalds in April 2020. chris kempczinski leadership style +1 (760) 205-9936. McKinsey: Marketing has also played a big role in McDonalds recent financial outperformance. The biggest decision that I was most proud of, that was also most critical, was not trying to make all the decisions here at headquarters, but pushing those decisions out into the markets, while giving our leaders in the restaurants who were closest to the situation the flexibility to make the decisions. CIO Fletcher Previn and his team compressed 10 years of strategy into 10 weeks of execution, reports Philip Delves Broughton. He is a born leader who is multi-talented and come across to many of us as a charismatic leader who plays a major impact on the economic success of the Las Vegas Strip. Every time you go to a new organization, you take a risk with that. Of Mr. Kempczinski, Mr. Kelly says, At college, we nicknamed him The Colonel given the similarity between his leadership qualities and those of Dukes legendary basketball coach. In the younger Mr. Kempczinski, Mr. Kelly also saw the tremendous energy and resilience that might have predicted his traveling the globe not only as a rising leader in business but as a serial runner of marathons far and wide. The CED discussion series, Leadership in Challenging Times, interviews business leaders about the unprecedented . Im hoping its going to stick around. McKinsey: McDonalds has fared better than many other restaurant chains during the pandemic, thanks to your investments in what you call the 3 Ds: delivery, drive-thru, and digital. I focused on being a good listener to understand how people were feeling and what we could do to support them. As Senior Executive Vice President of Strategic Initiatives, Kevin leads McDonalds Strategy team. As Global Chief Marketing Officer, Morgan Flatley leads the development and execution of bold marketing strategies to create stronger customer connections around the world. Chris Kempczinski, the CEO of McDonald's, is facing backlash for an allegedly "racist" text message he sent to Chicago Mayor Lori Lightfoot, blaming the parents of two murder victims for their . Desiree grew and strengthened a high-performing legal team, effectively aligning legal objectives to meet business objectives, and served as a trusted advisor to the leadership team and Board of Directors. I get asked sometimes, What exactly do you do as CEO of McDonalds? It can seem as though the system runs itself. Catherine was McDonalds Chief Accounting Officer from October 2016 to 2021. Senior Vice President, Chief Learning and Development Officer, Catherine Hoovel He earned a bachelors degree with honors from Brown University and lives in Chicago, IL, with his wife, son and daughter. Senior Vice President, Chief Communications Officer. Amy has eighteen years combined experience in compliance and safety, having previously launched compliance programs at the City of Chicago and DePaul University and served as the Chief Safety and Security Officer for the Chicago Transit Authority. He shares how he has built his career over 30 years, reflects on key decisions amid the pandemic and more. Heres how we think about it. If you would like information about this content we will be happy to work with you. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. In this role, Ian delivered sustained business momentum, improved customer trust, and grew share across the market segment through a strong focus on the Accelerating the Arches growth strategy, including digital, delivery and restaurant modernization initiatives. When you serve as many customers as we do, our customers are society. Desiree serves on the Board of Directors for DICKS Sporting Goods, Inc. and as a Director for The Partnership, Inc., whose mission is to ensure the economic competitiveness of the Boston area by attracting, retaining and convening professionals of color. He held progressive leadership roles, includingMarketing Director for the Southern Europe regionandVice-President of Food, Strategy & Insight for McDonalds Europe, overseeing Food Strategy & Development, as well as guiding business and brand knowledge across the European markets. Whats this we hear about changes to your iconic burgers? Corporate Senior Vice President, International Operated Markets, Emilee DeMartino She leads key initiatives, including digital learning, that accelerate and elevate learner experiences throughout 14,000 US restaurants and restaurants located in 120 countries globally. Prior to PepsiCo, Jon spent the majority of his career at Disney/ABC, traveling the world as the Executive Producer on some of the most influential news programs, including World News Tonight and This Week, winning numerous Emmy Awards for groundbreaking coverage. Please email us at: More than 30,000 McDonalds locations around the world now offer delivery. In that same press release, McDonalds announced the companys new CEO was taking the reins immediately. "Change also brings opportunities for discussion, introspection and, ultimately, renewal,". Mr. Kempczinski wasnt new to the company but unlike previous chief executives, he hadnt joined the restaurant giant decades earlier, either. In 2020, as U.S. Chief Marketing & Digital Customer Experience Officer, she led her team to unleash world-class creative and harness the power of social media with bold, forward-thinking ideas. This includes loyalty which is now in nearly 50 markets introducing new innovations like artificial intelligence and automated order taking, and modernizing data systems to move faster while improving the experience for customers and crew. His next novel, 'BEAUTIFUL SHINING PEOPLE', is coming in 2023, Fast Company & Inc 2023 Mansueto Ventures, LLC, Who is Chris Kempczinski, McDonalds new CEO? I had spent most of my career in packaged goods, so I had to learn a new industry. https://www.conference-board.org/events/CED-Distinguished-Leadership-Awards-DinnerOn leading during COVID-19: "as you would imagine, in a system like ours, . This is who we are. Imagine if we could engage with all of those customers, or even just the majority of those customers, on our app. So says Chris Kempczinski, President and CEO of McDonald's Corporation, in this interview with Dr. Lori Esposito Murray, President of the Committee for Economic Development, the public policy center of The Conference Board (CED). Amys remit also includes enterprise risk management and safety governance. He is a strong advocate of the power of the McDonalds three-legged stool and what can be achieved through collaboration between DL partners, suppliers, and corporate teams. The things you just referenced there are about us getting more aggressive, getting more out of our investment and then embracing our role in culture. Because were McDonalds and our reach is so great, were in so many different countries, we touch so many different things, we were getting pulled into lots of efforts where either we didnt have inherent credibility or our ability to make a difference was limited. About Chris Kempczinski is President-McDonald USA at McDonald's Corp. Quite simply, we commit to use our Scale for Good.All of this is underpinned by our core values, which are the bedrock of our company. Under her guidance, Boeing reimagined their HR model and transformed talent development and mobility system wide. Photograph: Jerritt Clark/Getty Images for McDonalds. At each turn, Brian successfully modernized technology systems, built new capabilities, and elevated the role of digital in building relationships with customers to drive growth. Her team also coordinates McDonalds environmental, social and governance (ESG) engagement and reporting. In Europe, dine-in was 65 percent of our business in some markets; it might be less postpandemic. Throughout his tenure, Gonda has built and strengthened leadership platforms for the McDonalds executive team. He began his career in brand management at Procter & Gamble, and also held senior positions at PepsiCo, and most recently at Kraft Foods where he was EVP, Growth Initiatives and President, International. The National Diversity Council named Reggie to the Top 50 Chief Diversity Officer list in 2020, and to the Top 100 Chief Diversity Officer list in 2021. Ians team ensures the optimal allocation of resources, and at the same time, effectively manages risk through strong controls and fiscal discipline. There he served in a similar capacity, responsible for the Communications function and the PepsiCo Foundation, and worked closely with the companys Sustainability and Government Affairs teams. By the end of 2019, delivery sales were over $4 billion and we continued to see very strong growth in 2020. (200812), Director, corporate strategy and development How do you decide which issues youll address? Much of it is done through third-party operators, like Uber Eats, DoorDash, Just Eat Takeaway, and Deliveroo, but in some marketslike parts of Asia, Australia, and Germanywere actually experimenting with hybrid models, including self-delivery. She has also been recognized with Adweeks most prestigious honor, Brand Genius, and she was named Advertising Woman of the Year by the Chicago Advertising Federation. No US state or city has been hit harder by COVID-19 than New Yorkwhich, as of June 21st, had seen 388,000 confirmed cases and nearly 31,000 deaths. In this current environment, all companies are being asked to define their mission, their higher purpose. His team workshand in hand with these 48 developmental licensees (DL) whose collective footprint includes 11,265 restaurants around the world. My answer is: ensuring the relevance of the brand. McDonald's new CEO Chris Kempczinski is reaching out to employees for feedback about the company. From 2015 to 2019, Manu served as Managing Director in the Netherlands, during which the region generated significant growth in sales, guest counts, Operating Income and Owner Operator Cash Flow. McDonalds is not responsible for the content provided by third-party sites. If we have that level of consumer engagement on our app, could we do even more for them? I wouldnt be a Duke fan if I didnt take some lessons from Coach K. His ability to forge a sense of comradery among his players holds lessons for any leader. . Today, McDonalds looks like its on track for a rapid recovery and even, perhaps later this year, robust growth in some of its biggest markets. John W. Rogers, Jr., the Chairman and Co-CEO of Ariel Investments, introduces award honoree Chris Kempczinski, the President and CEO of McDonalds Corporation October 26, 2022 07:00 PM ET Marc N. Casper, the Chairman, President and CEO of Thermo Fisher Scientific, accepts the CED Distinguished Leadership Award. As McDonalds Executive Vice President and Chief Customer Officer, Manu Steijaert leads the Customer Experience team focused on transforming how customers engage with the McDonalds Brand. Any franchisee reading this is going to make sure they suggest a new item because they dont want to be calibrated. A common thing that I will hear from people who are not in the industry is that retails a dead-end job. Were putting ideas out there and getting consumer feedback all the timewere in constant iteration mode. In Australia, we provided consumer staples; people could go to their local McDonalds to get things like bread, milk, and butter. As you hear feedback, you need to pivot and respond appropriately. It would have been so easy for him to dwell on all the horrible things that had happened to him over the decades. We were lucky in that McDonalds franchisees came into the pandemic in a very strong position. Regular chicken nugget or spicy?Ive always liked the regular. '&l='+l:'';j.async=true;j.src= Heidi holds a bachelor's degree from Oberlin College in political science and East Asian studies and earned a master's degree in human resources and industrial relations from the University of Minnesota. I hope so. Working alongside our talented team, our Board, our franchisees and suppliers, I am committed to upholding our rich heritage of serving our customers and driving value for our shareholders and other stakeholders. Your investments in Drive Thru and digital in restaurants have proven to be fortuitous, even prescient, amid the pandemic. Reggie has worked in a variety of disciplines including supply chain, merchandising, international project management and multiple specialties within human resources. And were definitely doubling down on those. To me, there is nothing further from the truth than that. Joining as VP, Global Strategy, Business Development and Innovation, it took him only a year and a half to earn promotion to President of McDonalds USA, where he was responsible for the operations of about 14,000 restaurants. After 65 years of doing this, we still find ways to actually make the product just a little bit better. Ive always liked the regular. Yet by the fourth quarter of 2020, the companys global systemwide salesat $25.8 billionhad fully recovered to its 2019 fourth-quarter sales. She is passionate about accelerating growth through marketing with creative, future-led, consumer and data-driven insights. After a highly successful tenure, Jill spent seven years outside of McDonalds, building on her deep marketing experience and leading several consumer-focused businesses including Halfords, Marks & Spencer Clothing & Home and Costa Coffee. I came in and I was very much the outsider. Are there particular mentors or heroes whose words or examples have helped guide you this past year?Theres not one person. She is a Henry Crown Fellow of the Aspen Institute. Theres nothing more important to my job than making sure McDonalds is as relevant 10 years from now as it is today. Whether youre the CEO or youre working a fry station, if you fail to live up to the values, then you cant stay in the system.. Executive vice president, growth initiatives He describes Mr. Kempczinski as a "business savant," someone who is able to "translate insight into action into results." He also was struck by Mr. Kempczinski's genuine commitment to personal growth and development, as well as his focus on building meaningful connections. Mr. Ozan reflected on his CEOs approach: From the outset of this pandemic, Chriss priority has been clear-protecting restaurant crew and customers above all else. . Morgan developed her passion for global brands early in her career. Theres a whole bunch of other areas that arent as relevant to us where we shouldnt be lending our voice. She serves as a Non-Executive Director of InterContinental Hotels Group (IHG). Previously, Kevin served as McDonalds Chief Financial Officer for more than 7 years, overseeing accounting, internal audit, treasury, tax, global business services and investor relations functions. McKinsey: Thats interesting. Jo has been part of the McDonald's System for almost 30 years, resulting in a deep knowledge of the McDonald's business and a true passion for understanding customers' needs. Are there particular mentors or heroes whose words or examples have helped guide you this past year? Prior to joining McDonalds in 1997, he worked for 11 years in Ernst & Youngs audit and mergers & acquisitions practices. Kempczinski has an MBA from Harvard Business School. In July, in response to the killing of George Floyd, McDonalds posted a video titled, They were one of us. How do you view the responsibility of brands such as McDonalds to take a stand on social issues? He was appointed Vice President Finance of the UK business 2008. Previously, she worked at Nestl Waters North America and served as Education Director for Salish Sea Expeditions. became President and Chief Executive Officer of McDonalds, the worlds largest restaurant company. The global technology organization powers the industry-leading capabilitiesfrom restaurant and digital technologies to business infrastructure and cybersecurity. Youre going to love those grilled onions. In July 2015, he was appointed Chief Marketing Officer for the High Growth MarketsSegment, comprisingninemarkets across Asia and Europe. Vice President, Chief Compliance Officer, Jenny McColloch As for anything outside of those topics, we want to be helpful, but its important to recognize that were in the business of selling burgers and fries. Prior to joining McDonalds in 1996, she worked at Ernst & Young for 3 years in their audit practice. Manu has been part of the McDonalds System for more than 20 years, with extensive knowledge of the companys global customer base and deep understanding of the needs of McDonalds customers. It was a great reminder about the embedded cost of complexity in our P&L. In a press release, McDonalds said Easterbrook, who had been CEO since 2015, violated company policy and demonstrated poor judgment involving a recent consensual relationship with an employee.. I stepped up my communication to make sure that our employees understood what our plan was to get through thisbut also to get a lot of feedback. Theres not one person. Please review the third-partys privacy policy, accessibility policy, and terms. Rather, this was a moment to double down on what we stand for and make it clear that it applies to all of us equally. Brian is committed to building upon McDonalds accelerated growth through technology investments that will deliver the best experience for both customers and employees. We can think about our business beyond just the four walls of McDonaldsand perhaps even beyond what is McDonalds brandedbecause we have scale and a platform that we, and even others in our industry, could use to deliver important and sustained value to our customers. Meet our President and CEO, as well as other McDonald's U.S. executive team members who continue to build our legacy and ensure our Golden Arches shine bright. I didnt think that we had contemporized our approach to marketing. Everybody recognizes the golden arches. Early on, there was a lot of trepidation: Well, we dont want to be seen as somehow capitalizing on the pandemic. But our communities wanted to understand how companies like McDonalds were supporting them, and our purpose of feeding and fostering communities was so aligned with the need of the moment. I am energized by this challenge and look forward to guiding McDonalds continued success. During this time, he co-created the companys sustainability vision, PepsiCo Positive (pep+), an end-to-end transformation of how the company creates growth and shared value with sustainability and human capital at the center. According to Fain, the innovative spirit of Royal Caribbean helps him attract executives who are passionate about the job. Through trying that product, you get a sense of how the kitchens running. By Jonathan Maze on Nov. 06, 2021 Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. And what are things that are best left to othersgovernments, other companies, or nonprofits? When you travel abroad, do you have any favorite international menu items? Its been important to me that were always connecting the decisions that we make back to what we stand for as a company. Mark has also held roles in Global Insights, Global Menu Strategy, and US Strategy & Insights. Outside of McDonalds, Jon is a member of the Board of Directors for World Food Program USA, a non-profit that supports the mission of the UN World Food Programme to advance the global movement to end hunger. Prior to that, he led the International Developmental Licensed Markets, where he was responsible for 46 developmental licensees (DLs) across more than 80 markets around the world, including Brazil, China, India and Philippines, which continue to represent the majority of McDonalds new restaurant growth globally. Jill holds a BA in Business Studies from Brighton University, United Kingdom, and a Chartered Institute of Marketing Diploma. I did spend time up front providing a framework a list of five things to help guide those decisions: Were all in this together. Then, all of a sudden, here comes COVID-19, and it significantly disrupts our business. In July, in response to the killing of George Floyd, McDonalds posted a video titled, They were one of us. How do you view the responsibility of brands such as McDonalds to take a stand on social issues?It all connects to what you stand for as a company. She first joined McDonalds as Chief Marketing Officer for our UK business and Northern Europe. As President, McDonald's USA, Christopher Kempczinski's salary was $4,678,340 in 2018. Said Mr. Kempczinski in the companys recent Investor Update: People expect more from corporations todaya truth that has taken on additional resonance during a year in which climate change, social justice, diversity and inclusion have driven the public conversation . But the flip side is that theres also greater authenticity. Amid all else thats going on, you recently launched a purpose to feed and foster communities? Senior Vice President, Corporate Controller. I could never have anticipated how much those messages would resonate. What are your values? Not a day goes by that I dont have a small order of fries. Ian previously served as Vice President and Chief Financial Officer for Asia-Pacific, Middle East and Africa, and as the Regional Vice President of Europes East Division. 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